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About us

Meet the founder and creative director

Welcome to Bukky Odusote's corner! I'm Bukky Odusote, an image and impact coach, civility advocate, and master civility trainer. My mission is to help you break free from limitations, embrace change, and embark on a journey of growth. At THE BOW STORE UK and Bukky Odusote Worldwide, I serve as the brand founder and creative director, leading a coaching, training, and image concierge business.

During the challenging times of the 2020 pandemic lockdown and homeschooling, I felt compelled to give back to my community. That's when "CB story telling time with Bukky" was born - a series of 36 YouTube videos aimed at supporting families with young children. Despite facing personal grief, I found solace in the act of giving and discovered the power of visualising one's goals, inspired by Proverbs 4:21 NIV.

The journey of creating 'The BOW Store UK' began with a simple T-shirt adorned with handcrafted Ankara prints, sparking the idea for Afri-Fusion Prints. As we navigated the creative freedom of working from home, the concept evolved into a full-fledged line of apparel now available on our website. Join me as we embrace sustainable living, a vibrant heritage and enhanced style, foster growth, and celebrate creativity together!

Brand Vision

Welcome to The BOW Store UK, your ultimate destination for embracing your inner game changer! Established in 2020, our brand is dedicated to empowering individuals who proudly showcase their unique qualities while championing a vision of a more civilised society. We believe in fostering an environment where positivity, respect, compassion, and justice prevail. Join us as we embark on a journey of empowerment and inspiration together!

Our Mission

At our core, we believe in the power of daily affirmation and visualisation to drive the change we yearn for. Gone are the days of clinging to outdated ideas that no longer serve us; instead, we strive to pave the way for transformation, action, and the growth we aspire to see in our world. Through our meticulously crafted designs, we aim to catalyse change, ignite motivation, and attract the positive momentum necessary for a more civilised society - one that is restored back to it's ethical roots.

We envision a world where ethics are not just taught but lived out authentically, where leaders lead by example and inspire others to follow suit. Picture yourself overcoming self-doubt and exuding confidence year-round, thanks to apparel that serves as a constant reminder of your commitment to civility and empowerment. Join us as we embark on this journey of personal and societal transformation, together striving to become the best versions of ourselves.
Call to action
Let's kickstart a journey of intentionality in your daily life, making civility an integral part of your identity. We're passionate about empowering you with stylish designs that resonate with your personality and values, sparking awareness and mindfulness in your everyday experiences.Join us as we embrace a lifestyle of purpose and positivity!
Here to serve you
Prepare to elevate your style year-round with our exclusive Core Value, Expressive African Finesse apparel collection. Remember, as you embrace your unique style, you also have the power to inspire others. Together, let's make a difference—one person at a time.



Choose this unique loungewear sweatshirt, a versatile addition to any wardrobe. Enjoy the premium, soft and eco-friendly fabric, showcasing your individuality in style. Whether for a casual outing or relaxed evening, elevate your off day outfits effortlessly with this conversation starter piece.




Celebrate yourself or someone less recognized for their contributions. In a busy world, it's easy to feel unseen and undervalued. Click the shop button to get your one piece wonder and make a bold statement of your uniqueness.